RDECOM Change of Responsibility
BRTRC Federal Solutions Project
Winner: 2014 Communicator Award of Distinction — Marketing/Promotion — Campaign
Objective:
Create a campaign with a unique look and feel and all supporting products for the U.S. Army Research, Development and Engineering Command (RDECOM) Change of Responsibility Ceremony. The ceremony recognizes the official transition from the current commander to the organization’s first ever civilian director.
Create a campaign with a unique look and feel and all supporting products for the U.S. Army Research, Development and Engineering Command (RDECOM) Change of Responsibility Ceremony. The ceremony recognizes the official transition from the current commander to the organization’s first ever civilian director.
The campaign includes the following products:
• Program
• Maps to event and reception
• VIP Parking Pass
• Zoom Banners
• Technology IDs
• Leadership Display
• Seating Chart
• Podium Covers
• 14’ Vertical Stage Banners
Theme:
All of the products revolved around a shared theme of the organizational colors, imagery of the American Flag (the existing leader wanted the event to associate with the bicentennial of the War of 1812) and font selection.
Directional Map
VIP Parking Pass
Zoom Banner
Technical IDs
Leadership Display (Mock-up)
Leadership Display
MG Nick G. Justice (left) & GEN Ann E. Dunwoody viewing the leadership display at the event.
Seating Chart
Podium Cover
14' Vertical Stage Banners