RDECOM Branding Guide
BRTRC Federal Solutions Project
Objective:
The U.S. Army Research, Development and Engineering Command (RDECOM) needed to further revise and develop their existing branding guide. In addition to accounting for their own organizational modifications to their brand, RDECOM needed to also account for additional requirements presented by the new branding guides of both their higher headquarters, the Army Materiel Command (AMC), and the U.S. Army. This guide needed to clearly and simply convey the guidelines to guarantee compliance across all materials presented in the RDECOM Headquarters.
This branding revision also included the revision of several standard organizational templates, including PowerPoint, business cards, fact sheets, etc.
A matrix was developed to assist in selecting the proper logo files to guarantee compliance with the extensive branding requirements of RDECOM, AMC & the U.S. Army.
Guidance was developed to determine effective ways to incorporate design elements from AMC's brand into RDECOM's own.
