![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a8826cfab5badcd40999c4823eda2085/5e8cf067-b0f1-468b-beed-6274abd9ab87_rw_1920.jpg?h=ca25f3bb0a1871b31398c3ad25c63227)
Echo Community Church
Freelance Project
Objective:
Create a new logo for new church starting in the White Marsh, Maryland area.
Echo Community Church (ECC) was a new church location being started in the Perry Hall/White Marsh area, aiming to serve the local communities as a “satellite campus” of sorts, still under the main leadership and guidance of Trinity Church in Lutherville, Maryland. The target demographic for the church was young adults & families with children. ECC was intended to be an “outreach heavy” church that focused on ministering & reaching out to the community through efforts to meet the needs of others around them, both on an individual level & as a united church body.
The choice of the word “Echo” had many meanings. They included, but were not limited to, the following:
• A church body desiring to echo the words & life of Jesus to the community.
• A church body desiring to echo God’s word in their own words & lifestyle.
The church specifically wanted to avoid cliché imagery associated with churches such as a globe, icthus (fish), cross, Bible, dove or fire. The client wanted the logo to embrace their mission and appeal to the desired demographic while remaining contemporary and as timeless as possible.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a8826cfab5badcd40999c4823eda2085/d454fed7-345a-430d-abec-b7c8d329a08f_rw_1920.jpg?h=25b0f3720a59cb0f7dce61bf96a10a94)
Idea Mapping
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a8826cfab5badcd40999c4823eda2085/759be870-1934-4cff-8497-542da37588f4_rw_1920.jpg?h=be2a4da15c27087bab65742a9084a1ba)
Concept Sketches
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/c38c2720-6b8b-4fc3-af3a-64c079270c2c_rw_1920.jpg?h=23ef16e03fe5e4651f339ffce5aeab3c)
Preliminary Designs
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/a8826cfab5badcd40999c4823eda2085/516c8f2b-448f-49cb-b557-842c4de5818d_rw_1920.jpg?h=a19c4acb61ff8fc6368baa0c285162e2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/a8826cfab5badcd40999c4823eda2085/0a8d10fa-3b38-417e-b293-6950f594c90e_rw_1920.jpg?h=babe261ba88f513bb7ce032c9b0db9e2)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a8826cfab5badcd40999c4823eda2085/d3c8daf0-90d1-405e-a574-28232ec6a566_rw_1920.jpg?h=4d02e0617cd31b7e2b6e953e0ebb8c64)