Derek Brad
Freelance Project
Objective:
Create a new logo for established freelance photographer, Derek Brad.
Derek Brad was looking to further establish themselves as a unique, reputable & recognizable entity in the ever-growing and competitive photography market in both music & advertising while expanding their portfolio to include video products/services. They wanted their new logo to communicate fearlessness, quality and uniqueness in a variety of print and digital formats.
The client specifically requested both standard and dimensional versions for video application.
Derek Brad was looking to further establish themselves as a unique, reputable & recognizable entity in the ever-growing and competitive photography market in both music & advertising while expanding their portfolio to include video products/services. They wanted their new logo to communicate fearlessness, quality and uniqueness in a variety of print and digital formats.
The client specifically requested both standard and dimensional versions for video application.
Previous Derek Brad Logo
Canon's camera viewfinder autofocus point pattern was used as a reference for the overall shape of the new logo to reflect the company's work in both photography and video work.
All concert photography & website are © Derek Brad Photography.
All original work is © Joe Stephens.
All original work is © Joe Stephens.