![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/a8826cfab5badcd40999c4823eda2085/6f6735f0-cf06-4494-90bc-d43d8dc663de_rw_1920.jpg?h=87a07537358a29487d6c2d0383880eaa)
Derek Brad
Freelance Project
Objective:
Create a new logo for established freelance photographer, Derek Brad.
Derek Brad was looking to further establish themselves as a unique, reputable & recognizable entity in the ever-growing and competitive photography market in both music & advertising while expanding their portfolio to include video products/services. They wanted their new logo to communicate fearlessness, quality and uniqueness in a variety of print and digital formats.
The client specifically requested both standard and dimensional versions for video application.
Derek Brad was looking to further establish themselves as a unique, reputable & recognizable entity in the ever-growing and competitive photography market in both music & advertising while expanding their portfolio to include video products/services. They wanted their new logo to communicate fearlessness, quality and uniqueness in a variety of print and digital formats.
The client specifically requested both standard and dimensional versions for video application.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8826cfab5badcd40999c4823eda2085/b9d86bf6-971c-4fd3-b49f-e6fd9e3c136b_rw_600.jpg?h=4c022243f306e86b822aae0ebda5cc38)
Previous Derek Brad Logo
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/c599a1e9-49a9-40f7-a2fa-895591f6c61a_rw_600.gif?h=1e6ee9b9e77d3b068dab92c700f373cd)
Canon's camera viewfinder autofocus point pattern was used as a reference for the overall shape of the new logo to reflect the company's work in both photography and video work.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/96d324df-bacb-4540-98d4-b2053f5edb8f_rw_1920.jpg?h=530bd8daf597e2198523d39c102b8560)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/cb4f760f-175b-49de-a3b4-76253582513b_rw_1920.jpg?h=5230ff2388fcf23f2fb1681a19cfb412)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/a8826cfab5badcd40999c4823eda2085/8b9fcb9a-ee39-417e-b04d-40982c37f64f_rw_1920.jpg?h=3bd37cd8f595d1a84c7278bdf68d31d4)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/c601485f-b250-46d3-8b45-40373ebc6bfe_rw_1920.jpg?h=31d718c0e69ab8cf8596b04f8851b2c9)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/a8826cfab5badcd40999c4823eda2085/244580f9-7453-4cfa-ad47-716ac0c325c1_rw_1920.jpg?h=228d573e59708885d98fe4865f8f2737)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/a8826cfab5badcd40999c4823eda2085/3b64be08-db72-478d-9c54-8f257359f99e_rw_1920.jpg?h=400b9c41312416beb46c0e32ecd6f2d3)
All concert photography & website are © Derek Brad Photography.
All original work is © Joe Stephens.
All original work is © Joe Stephens.