Derek Brad
Freelance Project

Create a new logo for established freelance photographer, Derek Brad.

Derek Brad was looking to further establish themselves as a unique, reputable & recognizable entity in the ever-growing and competitive photography market in both music & advertising while expanding their portfolio to include video products/services. They wanted their new logo to communicate fearlessness, quality and uniqueness in a variety of print and digital formats.
The client specifically requested both standard and dimensional versions for video application.
Previous ​Derek Brad Logo
Canon's camera viewfinder autofocus point pattern was used as a reference for the overall shape of the new logo to reflect the company's work in both photography and video work.
Back to Top